Omar Alaoui graduated from Queen Mary University of London in International Relations. He was Chief of Staff to the President of the General Confederation of Moroccan Enterprises (CGEM), Mr. Salaheddine Mezouar. Omar Alaoui then served as Special Advisor to the Morocco-European Union Joint Parliamentary Committee (JPC) between the European Parliament and the Parliament of the Kingdom of Morocco. He was also Adviser to Mr Mustapha Bakkoury, President of MASEN, in charge of communication and international relations. In November 2019, Omar Alaoui joined ESL Network as a partner.